This is Todd Roeth, who has lately been authoring The Corrections, Parts I, II, and III. Well worth reading for anyone who ever has or ever plans to work in exchange for exposure, pleasure, or money. So, basically, everybody, but especially everybody working in the creative economy.
“Imagine if I walked into my mechanic’s garage and said, “Fix my car. It’s not serving my purposes. Only I know my needs and only I can envision what it will be like when it is fixed, and I don’t have the vocabulary to share this with you. How much will it cost and when will it be done?””
Read Part I here, and stay tuned for parts II and III.
(TR is also my co-conspirator in this project).